Skip to content
(401) 203-5932

Periwinkle By Barlow E-Commerce Website

Periwinkle by Barlow is a wholesale fashion accessories company that has been bringing women on-trend accessories for over 13 years.

What We Did

Customization
We were able to write custom code to make the website CMS work with Periwinkle's internal inventory system.
Import of Existing Customers
Periwinkle had a pre-existing customer database from their old website that they needed to be exported and brought into the new system.
2 Different Store Views
It was important for Periwinkle to have 2 different store views for their website. One is a limited retail view that all visitors can see, and the other is a wholesale view that only logged in visitors can see.
New Look
Like all of our clients, Periwinkle needed an updated look to their website that better matched their modern brand. They also needed it to be responsive.

Project Overview

Periwinkle By Barlow needed a new Content Management System that offered more capabilities and customization, specifically they needed it to work with their internal inventory system. We put them in the Magento CMS and was able to write custom code to work with their internal system. We created a "logged in" and "logged out" version of the website, we were able to import all of their existing customers and we also trained them on how to do their own updates.

Project Specs

Website Build in Magento
E-Commerce Purchase Capabilities
Responsive Design
Custom Integration with Inventory System
Import of existing database of customers
2 Different Store Views (Limited Retail & Wholesale)
On-Going Site Maintenance
CMS Training

What the Client Said

This is a long overdue review to say we could not be more pleased with all of the INCREDIBLE work that the RI Web Gurus have done for us.

We are a gift manufacturing company located in East Providence, RI and we initially approached Anne & Craig in June 2015 about helping us completely overhaul our wholesale jewelry and accessories website. In the months that followed the RI Web Gurus were incredibly patient as we navigated the ebb and flow of different periods of work intensity and helped us set deadlines and manage our priorities until we were finally able to launch our site.

We were originally working with an antiquated Joomla platform and at Anne & Craig's suggestion we made the move to Magento and we have been very happy with the decision thus far. It really felt like the RI Web Gurus took the time to understand how our business worked and they offered advice while also listening to our priorities and feedback.

Moreover, their technical skills were able to match our needs in a variety of ways, specifically writing custom code to work with our internal system which was already in place. Now our website works concurrently with our existing system and makes processing orders ideal for our needs. This was incredibly important to us given the thousands of SKUs we manage on an ongoing basis.

Lastly, we have been so appreciative of all of the ongoing support Anne & Craig have given us both during and since our launch. Craig usually responds within minutes, if not hours -- something we had never experienced before with our previous third party web vendors. Any time we have encountered issues he has worked with us to determine the problem and find a solution.

We spoke to many web design firms in the Boston and RI area and we feel so fortunate that we ultimately connected with the RI Web Gurus. As we consider the next phase of our ecommerce and website goals as a company there is no question that we will be turning to Anne & Craig. We look forward to hopefully working with them for many years to come!

Perry Lane, Marketing Director
Periwinkle By Barlow